世界のモバイルバッテリー市場は2032年までに206億ドル規模に成長：モバイル電源の未来を牽引

最終更新日:2025年8月29日 15:05

In today's increasingly mobile and digital world, power banks are no longer optional accessories but have evolved into essential tools in everyday life . Whether you're a mobile professional, a digital nomad, or a traveler exploring remote areas, portable charging devices help you stay productive, entertained, and connected.

The global power bank market is expected to expand from USD 12.4 billion in 2025 to USD 20.6 billion by 2032, registering a robust compound annual growth rate (CAGR) of 7.4% . The market's growth trajectory is driven by rapidly increasing smartphone penetration, advancements in wireless charging, and rising demand for multi-functional, high-capacity models.

More details available at: https://www.persistencemarketresearch.com/market-research/power-banks-market.asp

Market trends driving growth

1. The spread of smartphones and digital addiction

With over 80% of the world's population owning a smartphone , our reliance on a continuous supply of power is skyrocketing. Streaming, gaming, video calling, and work-related tasks quickly drain batteries, continuously increasing the demand for reliable mobile batteries.

In emerging markets where electrification is scarce, power banks serve as a vital charging solution, just as in developed countries they have become essential for business people and travelers who cannot afford downtime.

2. Outdoor and lifestyle trends

The younger generation's preference for outdoor activities such as trekking, hiking and camping has driven the demand for portable, durable and high-capacity power banks . These devices enable uninterrupted access to GPS, communication apps and entertainment, even in remote locations.

This lifestyle-driven demand is particularly evident in South Asia and Oceania , where outdoor activities and increasing smartphone penetration combine to create thriving markets .

3. The shift to wireless, multi-functional mobile batteries

Advances in wireless charging technology are reshaping consumer expectations. Qi2 certified devices like Anker 's MagGo Qi2 Slim 5K and multi-function products like Ambrane's AeroSync Quad demonstrate how innovation is redefining convenience.

Wireless charging eliminates the need for cables and allows for seamless charging on the go. As more flagship smartphones support wireless charging, the popularity of advanced mobile batteries will accelerate, especially among premium smartphone users .

4. Demand for large capacity and fast charging

Consumers are gravitating toward high-capacity power banks (often over 20,000mAh) that can charge multiple devices simultaneously. Popular products from Xiaomi and Anker cater to professionals, students, and outdoor enthusiasts who want longer battery life and faster charging without the need for frequent charging.

As digital workloads increase and mobile devices become central to work and leisure, fast charging capabilities have emerged as a must-have feature, driving further innovation in this area.

Key Market Highlights (2025-2032)

Market size (2025): US$12.4 billion
Market size (2032): US$20.6 billion
CAGR (2025-2032): 7.4%

Industry Insights:

Growth indicators: Rising smartphone penetration in less electrified countries and lifestyle-driven demand for portable charging solutions.
New trend: A surge in wireless charging-enabled power banks aimed at premium smartphone users .
Key Distribution Channels: Online sales channels will dominate, and are expected to account for approximately 53% of the market share by 2025 .
Mainstream battery capacities: Power banks in the 8,001-20,000 mAh range will account for 69% of the market share by 2025 .
Key Region: North America, which is expected to grow at a CAGR of 8.5% through 2025 due to the rise of hybrid work and digital lifestyles .
Fastest growing regions: South Asia and Oceania, driven by rapid smartphone adoption and the need for cost-effective charging .

Regional Analysis

North America: Major market

In the United States and Canada , mobile battery use is rapidly increasing as remote and hybrid work practices become more prevalent. Professionals working from coffee shops, airports, co-working spaces, and more are turning to portable power sources for seamless productivity.

Furthermore, high consumer purchasing power and strong e-commerce penetration are driving online sales of premium power banks across the region.

South Asia and Oceania: The fastest growing region

Markets such as India, Indonesia and Australia are experiencing rapid smartphone adoption and digitalization, while rural areas often have limited access to reliable electricity, creating a growing need for affordable, high-capacity mobile batteries.

The younger generation, who are engaged in outdoor activities, have also fuelled market demand, making the region a hotspot for both affordable and durable power bank models.

Europe: Technology and lifestyle-driven demand

Tech-savvy consumers are driving the adoption of wireless charging-enabled power banks in Europe, with sustainability and environmental awareness also playing a key role, with consumers preferring energy-efficient and eco-friendly designs .

Asia Pacific (excluding South Asia and Oceania): manufacturing base

China remains the global manufacturing hub for mobile batteries, with major players such as Xiaomi and Anker . High domestic consumption and cost-competitive production support both domestic demand and global exports.

Consumer Use Cases

For corporate professionals:
Portable chargers keep video conferencing, email, and productivity going uninterrupted while traveling or in a hybrid work environment.
Travel Enthusiasts:
A reliable power bank helps travelers stay connected in remote locations, ensuring safety and convenience.
Outdoor Adventures:
Rugged, waterproof models feature GPS and emergency communication tools to support activities like trekking, hiking, and camping.
Everyday Users:
Avid e-readers, gamers, and students rely on power banks to power their e-readers, tablets, and gaming consoles for extended use.

Competitive environment

The global power bank market is highly competitive , with each company trying to differentiate itself by capacity, charging speed, design, wireless functionality, and more .

The main players are:

Anker Innovations (Qi2 certified MagGo series)
Xiaomi Corporation (large capacity model, affordable price)
Ambrane (multi-functional AeroSync series)
Samsung Electronics
Sony Corporation
Oakey
RAV Power

These companies are investing heavily in research and development, e-commerce channels, and partnerships with smartphone manufacturers to capture growing demand .

assignment

Despite the strong growth, the industry faces several challenges.

Battery safety concerns: Using low-quality cells poses a risk of overheating or explosion.
Fluctuations in raw material prices: Fluctuations in the cost of lithium-ion batteries can affect prices.
Regulatory standards: Tighter regulations regarding safety and energy efficiency can increase production costs.
Market saturation in developed regions: Intense competition and commoditization limit profits.

Future Opportunities

Wireless charging integration: Qi2 and future wireless standard enhancements pave the way for excellent growth.
Eco-friendly materials: Sustainable and recyclable designs appeal to environmentally conscious buyers.
Hybrid models: In areas with unreliable electricity supplies, solar-powered, multi-device charging power banks could become mainstream.
Enterprise Solutions: Customized portable charging kits for businesses, events and travelers have untapped potential.

conclusion

The global power bank market is on a strong growth trajectory, projected to grow from USD 12.4 billion in 2025 to USD 20.6 billion by 2032, at a compound annual growth rate (CAGR) of 7.4% . Driven by increasing smartphone penetration, outdoor lifestyles, and technological advancements such as wireless and fast charging capabilities , power banks are evolving from mere accessories to essential tools for improving productivity .

For manufacturers, the road ahead is filled with abundant opportunities, including wireless innovation, eco-friendly design, and high-capacity models that fit the digital-first, mobile lifestyle of the future .

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